Beard Papa’s Selling Mashle Cream Puffs

Aniplex and Beard Papa’s announced a promotion that allows people to buy Mashle: Magic and Muscles cream puffs in real life. Buying certain numbers of items will get you bonus merchandise based on the manga and anime. There will be certain flavors and types tied to characters from the Mashle series. It is live now as of January 15, 2025, and I expect we’ll only see the bonus items while supplies last.

There are five Mashle cream puffs based on characters at Beard Papa’s. When I checked the order online option, they didn’t come up, so it seems you will need to visit a location to order these specialty items. Here’s the full list of flavors:

• Dot Puff: Strawberry crumble cream puff with strawberry cheesecake-flavored cream.
• Finn Puff: Chocolate eclair cream puff with chocolate cream.
• Lance Puff: White chocolate eclair cream puff with chocolate cream.
• Lemon Puff: Lemon crumble cream puff with strawberry cheesecake-flavored cream.
• Mashle Puff: Cream puff with vanilla custard, whipped cream, and powdered sugar.

And here are the official images showing how each one looks:

As for merchandise, there are three items. Two of them are only available by buying Beard Papa’s cream puffs. The third is sold separately. The crossover six pack will come with an acrylic standee that shows all five characters and Beard Papa’s mascot. This option is available now. If you buy the 12 piece box that will be available starting February 22, 2025, you get a tote bag with the same design as the acrylic standee. 

Here’s how those two items look:

There is also a $24 unisex shirt in sizes small through 5XL. That starts at $24, but can cost up to $42.50 if you go with a 5XL. It is available in navy or yellow. These can be purchased in-store or online. 

Here’s how those look:

The Mashle: Magic and Muscles Beard Papa’s crossover is live with cream puffs based on characters and merchandise. Viz Media handles the manga outside Japan, while the anime is streaming on Crunchyroll.