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Business
Building Insights at Tata
With focus on data and AI-driven insights, Tata AIA, Tata AIG and Tata Capital are redefining customer experience, ways of working, and shaping new product offerings
November 2020
As enterprises embarked on their digital transformation journey, one of their key priorities was how to become an intelligent enterprise that can enable the rapid conversion of data into insight for effective decision making, operational efficiency and, overall, to provide delightful experiences to their customers — all in real time.
The financial services companies of the Tata group have significantly invested in data as a strategic lever in their pursuit to become intelligent enterprises. This has enabled Tata Capital, Tata AIA, and Tata AIG to innovate, and respond better and faster during the pandemic. With focus on data and AI-driven insights, they are redefining customer experience, ways of working, and shaping new product offerings.
Simplifying Lending
Tata Capital has been investing in digital capabilities over the last few years, building multiple products and tech platforms, and teams with skills that range from data analysis to artificial intelligence. These form the foundation of the digital vision of Tata Capital — to be a future-ready intelligent enterprise.
Smart Decisions For Life
Tata AIA has put in place a clear roadmap to leverage emerging technologies and data in order to build a customer centric and intelligent enterprise. As a result, over the past year, digital channels have accounted for up to 95% of business and with the lockdown it has increased to nearly 100%.
Serving Up Convenience
Tata AIG embarked on its digital journey much before the outbreak of the pandemic, with its vision to be a data-driven intelligent organisation, and was thus able to respond with agility when the lockdown went into effect. The company is focused on leveraging data and insights to deliver superior and convenient experiences.
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