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At the Tata group, our mission is 'To improve the quality of life of the communities we serve globally, through long-term stakeholder value creation based on Leadership with Trust'. To this end, we have backed and promoted events in India and abroad that focus on sports, arts and culture. 

Read about our key partnerships and sponsorships below. 

The Tata group is the title sponsor for the IPL 2022 The Tata group is the title sponsor for the IPL 2022

Tata IPL

The Indian Premier League (IPL), which started in 2007, is one of the world's leading T20 cricket leagues. The 2022 edition will feature ten teams and over 70 matches. The Tata group is the title sponsor for the Tata IPL 2022. Arrow
Tata Mumbai Marathon is Asia's largest running event

Tata Mumbai Marathon

The largest marathon in Asia, the Tata Mumbai Marathon includes a Full Marathon (42.195 kms), Half Marathon (21.097 kms), Dream Run (6.6 km), Senior Citizens Race (4.7 km), Champions with Disability category (2.1 km) and a newly added Open 10K run. Over 46,000 participants take to the streets of Mumbai on the third Sunday of January every year. Arrow
TCS New York Marathon Runners gear up at the start line at the TCS New York City Marathon

TCS New York City Marathon

Since 2014, TCS has been the title sponsor of what is arguably the largest marathon in the world. The TCS NYC Marathon is one of many global running events sponsored by TCS (others include the Amsterdam Marathon and the TCS Lidingöloppet), and embodies TCS's commitment to supporting the communities in which it operates. Arrow
Current World Chess Champion Magnus Carlsen and Grandmaster Anish Giri at the Tata Steel Chess Tournament

Tata Steel Chess Tournament

Known as the "Wimbledon of Chess", the Tata Steel Chess Tournament is one of the most prestigious events in the international chess calendar. It attracts the best chess grandmasters in the world, along with amateur players, live event visitors, and online visitors from around the world. The tournament celebrated its 80th anniversary in 2018. Arrow
Tata Crucible wins Tata Crucible Corporate Quiz 2018

Tata Crucible

Tata Crucible, India’s largest business quiz, is a knowledge initiative that brings together the sharpest minds in India, to take on a fast-paced quiz, encouraging lateral thinking. Started in 2004, the annual, nationwide competition is held in two separate tracks for corporates and campus students. The campus edition of is also held in Singapore and Dubai. Arrow
essions at Tata Literature Live! boast the biggest names in literature, and arts & culture

Tata Literature Live!

The Tata group is the title sponsor of this event, founded and run by Anil Dharker. Held every year in November, the festival is known for bringing together the biggest names in the literary business, and its lively discussions on economics, politics and social issues. Arrow
Jaguar TCS Racing is emerging as a force in Formula E

Jaguar TCS Racing

Two Tata companies, one finish line. Tata Consultancy Services (TCS) joined the iconic British racing team Jaguar Racing as title partner ahead of the 2021/22 ABB FIA Formula E World Championship. The team is Jaguar TCS Racing Arrow
Tata Ultra

Tata Ultra Marathon

The Tata Ultra Marathon is India's first IAU certified ultramarathon. The 35 and 50 km run usually takes place during February or March every year at Lonavla, Maharashtra, India. Started in 2018, it is now one of India's most popular ultramarathons and attracts participants from all age groups. Arrow
First Book First Book

First Book

Tata North America and First Book have been working together for more than a decade to transform the lives of children by providing equal access to quality education and serving children in need. Tata and First Book provide children with books and learning resources to enable literacy support. Since 2008, over 500,000 books have been distributed. Arrow

Tata WPL

The Tata group is the title sponsor for Tata WPL. The league's first season took place in March 2023 featuring five teams with a total of 20 league matches and 2 playoffs across 23 days. Arrow

Also Read

The Openers

The Openers

The Tatas' enduring association with cricket began with Jamsetji Tata and his son, Sir Dorab Tata.
Picking Up The Pace

Picking Up The Pace

How the Tata Mumbai Marathon and Tata Ultra Marathon have influenced fitness in India.

10 Years Of Tata Literature Live!

It's been a decade-long journey for Mumbai's favourite cultural event.
Club Class

Club Class

A brief history of the Tata Sports Club in pictures.