Tata Play Limited (formerly known as Tata Sky Limited), is a joint venture between Tata Sons Private Limited and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc., and now a part of the Walt Disney Company).
Incorporated in 2001 and initiating services in the year 2006, Tata Play is one of India's leading content distribution platforms providing Pay TV and OTT services. Tata Play was one of the first Direct to Home operators to launch customized channel packs and a-la-carte channels along with multiple products and platform services that helped redefine the content consumption and viewing experience of its subscribers.
Staying true to its commitment to making tomorrow better than today, Tata Play’s growth over the years has been cemented by many innovations and enhancements. Tata Sky+, now renamed as Tata Play+ introduced PVR (Personal Video Recorder) technology that enabled Pause, Record & Rewind of content on linear channels in Set-top boxes. This was followed by the launch of 4k Set-top Boxes in addition to the Hindi Programming Guide, Video-On-Demand, DIY video library, and the very recent Smart Guide feature that personalizes content recommendations on TV.
Subscribers also have access to over 5000+ titles from the Tata Play VOD library where they can access their favorite episodes of the past 7 days. The Tata Play mobile app enables subscribers to experience content from linear channels as they would have watched it on their TV sets, along with services such as On-Demand and Remote Recording.
Tata Play Binge
Tata Play forayed into the OTT aggregation space with the introduction of Tata Play Binge - a unique platform that brings diverse OTT apps like Amazon Prime Video, Disney+ Hotstar, SonyLIV, Zee5, Voot Select, Voot Kids, ShemarooMe, SunNxt, Hungama Play, Eros Now, CuriosityStream, EpicOn & Docubay onto a single user interface while offering the flexibility of single subscription and single payment. Tata Play Binge can be accessed through the Amazon Fire TV Stick- Tata Play Edition, Tata Play Binge+ Smart Set Top box powered by Android TV, and Tata Play Binge mobile app.
Tata Play has made entertainment further convenient and consumer-friendly, with the introduction of Tata Play Binge Combos – an inventive bundled offering that brings the best of broadcast channels and OTT apps in one integrated pack for the subscribers.
In a first-of-its-kind proposition, Netflix on Tata Play offers multiple bundles for users to enjoy the best of broadcast channels along with Netflix’s bouquet of offerings through Tata Play’s wallet.
New Channels and Platforms
The brand also keeps adding new channels and platform services for television viewing audiences across various genres and languages. The various platform services today include Tata Play Theatre, Tata Play Family Health, Tata Play Cooking, Tata Play Classroom, Tata Play Darshan, Tata Play Comedy, Tata Play Music, Tata Play Beauty, Tata Play Fitness, Tata Play Malayalam Cinema, Tata Play Gujarati Cinema, Tata Play Bangla Cinema, Tata Play Kannada Cinema, Tata Play Classic Cinema, Tata Play Tamil Cinema, Tata Play Telugu Cinema and many more.
Infrastructure
The company has invested in advanced digital infrastructure, partnered with global leaders to provide superior technology and set up high-end 24x7 call centers in 12 languages across the country manned by multi-lingual customer service associates to offer professional and efficient customer service.
Tata Play has a pan-India footprint of 23 million connections.
TATA and TATA PLAY are trademarks of Tata Sons Private Limited.
