November 2020
At Tata group’s four consumer and retail companies (Titan, Trent, Croma, Tata CLiQ), digital transformation is fuelling customer engagement. Click below to read how technology is changing the consumer experience within these individual Tata companies.
The 'Omni' Present Titan
Starting its digital transformation journey in 2016-17, Titan embraced every aspect of this transformation — digital operations and supply chain, machine learning (ML) to forecast procurement needs, artificial intelligence (AI) to predict trends, and an omnichannel network to increase customer delight.
The Hyperlocal Star
With end-to-end automation of processes and systems, StarQuik mixes inventory-style grocery service (like Bigbasket) with marketplace style model (such as Grofers in an earlier avatar) to create a unique business model, putting the company on the path to online market supremacy.
Croma 2.0
Through its Store of The Future roadmap, developed in partnership with TCS, Croma is defining the customer engagement arc by digitally reimagining every aspect of business process and customer touchpoint. It maximise Croma’s expertise in electronics, large pan-India store network and a loyal customer base.
Engineering CLiQs
Tata CLiQ's journey of digital marketing maturity creates multi-moment experiences for its customers through offerings like Tata CLiQ Luxury and more. The company has rejigged its marketing tools to engage with the customer as one continuous journey.
